Macbook Evaluation Essay Example

Macbook Evaluation Essay tion Kristen Dunn ENG 101 Mr. Thaxton September 23, 2012 â€Å"Are you a Mac or PC? † Are you a Mac or PC? That is the question. I’m a Mac, all the way! I will stick by my Mac till death do us part. Out of the thousands of laptops produced by today’s technology companies, I have yet to come across a laptop that even comes close to competing with the Mac book Pro that is generated by Apple. The speed and reliability of the Mac book is phenomenal, along with the thousands of application software programs that can be downloaded on this computer. Although there are many reasons the Mac book Pro is a one of a kind, award winning laptop; I love it simply for its performance and software. The Mac book Pro will give you more performance than you will know what to do with. If you are looking for a computer that is fast a lightening (literally), then there is no other option I have been having my laptop for about three years now, and it runs just like the first day I got it. Now that is amazing, thanks to Mac’s Intel Core i5 processor! Considering PC’s like to crash on you are run slower than your grandmother walks after the first year of ownership. We will write a custom essay sample on Macbook Evaluation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbook Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbook Evaluation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Its extra long battery life of up to 7. 5 hours is excellent, because wants the point of having a portable computer if you have to keep it plugged in all the time. It defeats the purpose and you might as well buy a desktop. The hardware on the Mac is built to last, and if you need a buddy you can rely on, I wouldn’t choose any other option, but this laptop. The Mac has an endless option of software applications that can be downloaded on to your computer and with 4 GB of memory feel free to download away! With the applications offered to you, you can personalize your computer to meet you every need, from photo editing apps, to music producing apps and my personal favorite the educational apps. There are millions of applications for everyone and your software can always be up to date to the latest and greatest that Apple comes out with, your only one click away. Most consumers are hesitant to buy a Mac because they are a bit on the pricey side, but I always say you get what you pay for. That 1,199. 00 was the best-invested money I have ever spent and well worth every penny. I know anything I need, there is an application just waiting to be downloaded to help me. The price may seem high, but I know I paid for a computer that will stand up to it and continue to perform the way it is supposed to, and to me, in the end I think I will be saving a lot of money, due to the fact PC’s constantly have to be repaired or buying the software I may need and even purchasing more memory. Who wants to buy a back up hard drive to store your memory when you can just buy a computer that already has it installed? That is why I will stand by my Mac will death do us part and never go with a PC ever again.

Importance Of Equality And Diversity Social Work Essay Essays

Importance Of Equality And Diversity Social Work Essay Essays Importance Of Equality And Diversity Social Work Essay Essay Importance Of Equality And Diversity Social Work Essay Essay During this essay I will be exemplifying Equality and diverseness being a of import dimension of modern society in relation to race and ethnicity, I will be utilizing countries of societal policy to exemplify my treatment. The essay will cover the undermentioned facets in treatment: treatment on equality and diverseness, race equality, equality in instruction, poorness due to equality and besides equality at the work topographic point. Equality and Diversity is a term used in the United Kingdom to specify equality, diverseness and human rights as specifying values of society. It promotes equal chance for all, with this statement in gesture it allows every person to accomplish their accomplishments to the best of there possible, with out the strain of bias or favoritism, or at least in theory. The Race Regulations incorporate the EU Race Directive into UK jurisprudence. The Race Directive focuses on equality between people, irrespective of their race or ethnicity, and sets criterions for protection of all EU member provinces. The Regulations introduced a new definition of indirect favoritism on evidences of race or cultural beginning or national beginning. There is besides a new definition of torment with respects to race, ethnicity or national beginning ( Race Regulations Act, 1976 ) . United land statute law requires that public governments promote and pattern equality in everything that they do, besides statute l aw doing certain that other administrations are run intoing their legal responsibilities to advance equality while at the same clip accomplishing this justified degree of equality themselves. In the United Kingdom there are legal demands which are supported by bing statute law to exercising and promote equality in the countries of disablement, gender and besides race..As the independent advocator and back up the ethical motives of equality and human rights in the United Kingdom, a Commission of Equality and Human Rights besides exists with the purposes to cut down inequality, and at the point of equality non being present work towards extinguishing favoritism, beef up good dealingss between people and advancing and protecting human rights, on the whole committee has a responsibility to dispute the bias and the disadvantage in society and to advance the importance of human rightsThe rights that everybody has as a human have broad spread effects, set uping the rights you have in your mundane life: what you can state and make, your beliefs, your right to a just test and other similar entitlements ( CEHR,2009 ) . Policy and statute law is ordained to do certain every person whatever their racial or cultural beginning, is able to carry through their possible through equal chances. There are certain authorities schemes that strengthen equality for race in the communities such as Improving Opportunity for the whole of Britain and helps guarantee that a individuals ethnicity will non be a barrier disputing at that place chance. The Equality and Human Rights Commission which is in topographic point work s to guarantee that everyone has the chance to accomplish their possible and take part in society by battling favoritism, protecting human rights and advancing good dealingss between different groups ( CEHR, October 2007 ) . The authorities published its response to the independent REACH panel s study on bettering the aspirations and accomplishment for immature black wo rk forces. REACH is a function patterning strategy which looks at the fact that a high per centum of black males turn up with out a male parent being present ( REACH, 2010 ) . The scheme hopes to bridge the spread and give the young person a positive figure in compensation for no male parent, the scheme work with Departments for Schools and Families to beef up links between schools and the parents of black male childs, and work to beef up the black and minority cultural voluntary sector ( In ( December 2007 ) . Schools were criticized on their committedness to race equality in the authorities s course of study reappraisal on diverseness and citizenship in early 2007.The model for equality policies for school s should run into both its general and specific responsibilities. Ideally it should summaries the school s overall attack to racial equality and how this links to its corporate purposes and aims. In order for kids in school to larn about the slave trade, from 2008, kids aged 11-14 will larn about Britain s function in the slave trade, it will go compulsory that Key Stage 3 pupils study the topic along with the Holocaust and the two universe wars. This is a sensitive topic and great safeguard will be taken to guarantee it is delivered right ( US, 2007 ) . The Understanding Slavery Initiative, a joint venture by the National Maritime Museum, National Museums Liverpool and museums in Bristol and Hull, have developed stuff which will assist the pupils with the acquisition procedure. Poverty is a facet which causes bondage and forced labour. One in five people in our universe today as we know it, are populating in poorness. Since 1997 the UK has doubled its assistance budget, while in 2005 there was a trade in topographic point to call off amp ; lb ; 50 billion debts owed by the hapless states. The American authorities presidential term of the G8 and European Union in 2005 to force for renewed planetary committedness to the United Nations eight Millennium Development Goals . The UK has a committedness to increasing the American development budget to 0.7 per cent of gross national income by 2013, this budget will travel towards the poorest states and travel Forth to back up more in states with weak or failing authoritiess. The authorities provided over As ; lb ; 1 billion to back up poorness decrease in Africa last yea. In order for people to get away poorness and development, Education is the key and cardinal measure to empowerment. The UK has committed them selves to pass a budget of A ; lb ; 8.5 billion to assistance in the support of Education for following 10 old ages ( ATST,1807-2007 ) The societal environment is the civilization in which a person was educated besides it involves the establishments and people the single interacts with. Relative poorness is the angle and position of poorness which is socially defined and is wholly dependent on what societal environment, societal functions and societal places that consequence the societal group, with regard it is a step of income equality measuring of holding less income or even fewer resources as others within a society. 65 % of Bangladeshis, 55 % Pakistanis, 45 % black Africans and 30 % of Indians and black Caribbean in modern society are populating in poorness ( JFR,2007 ) . The socio construction between parent and kid could besides be a facet which is affected due to parents ownership of educational making, employment and poorness ( Pitts and Hope, 1997 ) . The political clime, influenced by the economical down bend has lead to black workers kicking on the evidences of strong-arming at the workplace, the intimidation has been on the evidences of race, faith and belief. Although there has been strong-arming in the work topographic point at that place has besides been reps offering support to the victims of this bias, nevertheless these affairs non being addressed right is go forthing alot of victims in fright of exploitation. In state of affairss where intimidation is present and the rendition of current policies is non working, the trade brotherhood should react politically, run and affect corporate bargaining on behalf of the victim ( tuc ) Conference acknowledges that unemployment rates for colored cultural groups are by and large higher than those from white cultural groups. As people struggle during this economic down bend, many immature people particularly from the black and cultural minorities, will go forth instruction and happe n it highly hard to happen employment without the coveted work experience behind them. Conference hence calls on the General Council to take a wide-ranging run to advance educating immature workers and promote them into industries such as the railroad and to run for apprenticeship enlargement to concentrate on increasing black workers entry into workplace apprenticeships. There are a figure of favoritism Torahs that makes it illegal to handle person otherwise at work on the footing of their race. The huge bulk of employers have an equal chances policy that workers have to subscribe before they start work. The Race Relations Act 1976 makes it improper for there to be discrimination present against anyone on evidences of there race, coloring material, nationality, or cultural or national beginning. This act applies to occupations, preparation, lodging, instruction and the proviso of goods, installations and services ( Race Relations Act 1976 and Race Relations ( Amendment ) Act 2000 ) Equality in respects to race and ethnicity in modern society is elusive but still present today as it was in the yearss of bondage, the policies and models that are in topographic point today for race and cultural equality are the line of life for cultural communities and there development, the aspirations of cultural groups rely peremptorily on them working right. The effects of inequality on cultural groups has already had significant harm, and will necessitate the assistance of specified strategies such as REACH in order to rectify them separately along side overall equality models. .

Strategic Management and Strategic Competitiveness Essay - 3

Strategic Management and Strategic Competitiveness - Essay Example Internet and telecommunications infrastructure are the major contributors of globalization as people from different can easily connect and interact. This global interconnection increases job opportunities, ideas and competitiveness in equal measure. In its expansion process, Disney targeted those countries whereby people were greatly aware of the company and the services it offered. Another strategic consideration was the stability of the economy and the disposable income, which the citizens of that country used on leisure. Trade policies, political and microeconomics stability also played a huge role in determining whether Disney opened a branch in that country. Globalization has led to the increase of the companies’ market and this has forced it to open many branches to cater for the high demand of its services. The company has opened up branches in UK, Spain, Italy, France, Japan and US. This new branches have led to the increase of the total revenue generated. In 2004, the company made a gross income of $2.5 billion (Krasniewicz & Disney, 2010). The emergence of new technology has led to the introduction of video editing software and 3D, which has led to the efficient production of the films. Global recession negatively affected the company. The Disney parks and resorts would suffer during winter as the rate of people going there reduced significantly. This led to the falling of its revenue resulting in a financial crisis. The company has been forced to increase its entrance ticket fee to counter with the reduced number of visitors. Industrial organization and resource based model impact on above-average returns The corporation needs to come up with measure that would help it get returns, which are above average. This would help ensure that it is not operating at a loss and that it can be able to sustain its operations. The resource-based model deals with how the corporation could use its internal resources to its advantage and avoid extra costs (Mon tgomery, 1995). The resources include the capital invested, the corporation’s workers, brand name and the patents. Once the corporation has identified its resources, the next step to take is to compare it with its competitors. This would help in identifying the area that the corporation is lagging behind and needs to improve on. The study would also help enable the company identify its unique resources as this gave them a competitive edge over their competitors. This competitive edge would make them reduce certain costs and thus maintain above average returns. The industrial organization approach is the examining of the relation of the boundary of the firm and the market it is operating on. It is hard to examine the market by mere observation and the corporation creates a situation that is similar to a perfect competition market. This makes the firm operate on limited information and assumes that there are many barriers hindering entry into the market. This would make the fir m gather information about the market as new entrant and in the process of doing this it identifies the measures it can take to enter the market. The research helps the firm identify its strengths and weaknesses and in the process, it can avoid overhead costs and losses. This overview is

Should young children use computers in early childhood programs Essay

Should young children use computers in early childhood programs - Essay Example They follow these directions and learn a variety of things like dancing, gaming, communications skill etc. The increased use of computers increases the communication power of children. Most preschools have the facility of computers. They teach children and direct them the ways to use it themselves. Computers help children to communicate in a social environment. While using computer children develop two sorts of interactions. One is the children-computer interaction and the second is children-children interaction. Children-Computer interaction is developed when a kid involves himself in understanding the directions of the computer, when a child is developing the understanding the lines of the software and establishing the grasp on the hardware. And the Children-Children interaction is developed when the kid works in an environment where other children are also using the computer. The child works on the computer and connects his computer to the computer of his fellow to ask about his/h er daily routine or to seek any help from him/her. Preschool kids can use the computers easily with great proficiency when an appropriate software in accordance to the age of the child is installed. (Mayesky. 2002) Computers are effective for young children when this small box is changed to a ‘coaching machine’. Computers used by young children should be equipped with the elements which prove to be beneficial for them like joystick to handle directions effectively, gaming software, mathematics problem solving games, puzzles, and other entities. Computers increase the sense of control in these children. Computer is an excellent medium for conversation for disabled and mentally retarded children. These children can interact with the outer world using this amazing device. Handicapped kids can learn the essential basic skills using computers. They can learn the knowledge of computer from their early ages and can further

Sleep Theories Essay Example for Free

Sleep Theories Essay Most people think that when we sleep, we can shut down our mind. However, with the power of advanced technique, scientist made a careful observation of human brain waves, body temperature, heart rate, breathing, and other physical functions. They received a new light on sleep. Our brain and body actually are active during sleep, sometimes even more active than we are awake. There are two type of sleep, making up a complete 90 to 100 minute cycle that can be repeated 4 to 5 times in an average eight hours sleep. NREM (nonrapid eye movement) sleep: also called quite sleep. Have four stages, from stage 1 to stage 4.REM (rapid eye movement) sleep: also called active sleep. Stage 5, in this stage you dreaming.( Cherry, K.2012) During sleep, we usually pass through five stages of sleep Stage1. Light stage of sleep.  Turn off the light, close your eyes, and find the most comfortable position to lying down on the bed .While, you may feel sleepy now. Your eyes start moving slowly, muscle activity slows and body feel more relaxed. You had already entered stage 1 sleep without noticing it. At this stage, you may be aware of noises. You can be easily awakened and may feel that you are not really sleeping. During stage 1, our brain activity slows down; brain produces waves from alpha waves enter to theta waves. (Rathus, S.pp.100). ï  ¬ 2. A light sleep but it is deeper than stage 1. Stage 2 may last for 20 minutes.Your brain starts producing more waves but activities become lower. Your eyes stop moving; breathing, heart rate slows and body temperature decreases. Right now, you are ready to enter deep sleep. During stage 2, the brain waves are interrupted by bursts of brain activity knows as sleep spindles.( Rathus, S) Stage 3 and 4. Transition period between light sleep to deep sleep. At stage 3, you deep sleep starts, your brain produce slower delta waves. There is no eye movement and you will not consciously trying to move your body. Moreover, your heart rate and blood pressure will drop down to the lowest level during the day. According to the repair and restoration Theory of Sleep, deep sleep is the stages for your body to repair damaged and rejuvenate itself. Growth could occurs in stage 4.( Walsh, K.). It will be difficult to wake you up during these two stages, you cannot adjust immediately, and you may feel dazed and exhausted for few minutes. Stage 5. a very light, active sleep  This stage also called rapid eye movement (REM) sleep. It is a miraculous stage that you hear rate, heart rate increases, blood pressure raised and breathing become shallower; your eyes move back; your brain become more active as you awake and you start dreaming. Incredibly, your muscles still maintains in a relaxed state. Stage 5 usually occurs about 70 to 90 minutes after we fall asleep. ( Brain basics: Understanding Sleep ). The functions of sleep Sleep is the most important thing for us to surviveï ¼Å'it can protect us from disease. Having enough sleep in a day will bring lots of benefits to us -a clear mind, a good mood and full of energy. Sleep may also have other benefits like improving physical and immune function. The following are the summarized functions of sleep. Sleep provides an opportunity for the body to repair and rejuvenate: remove fatigue, conserves the body energy Beneficial of skin care: good sleep can increase the activities of skin metabolism. Sleep provides growth and development: Deep sleep increases the release of growth hormone in human baby or animals.  Sleep protect our nervous systems: helps us recover from stress Sleep improves our study ability: can strengthen and improve our memory. Sleeping affects our immune systemï ¼Å¡increase resistant system Discusses one sleep disorder (i.e., explains the disorder, its causes, symptoms, and the treatment options available). Sleep is a natural process, but if you feel sleep is always difficult such as It is hard to fall asleep; although you have slept for eight hours you may still feel tired and have difficulty to memorize something. If these problems bothered you for ages, you may be suffering from a sleep disorder. Doctors discovered that there are more than 70 sleep disorders which can seriously interfere with our work, driving, and social activities. The most common sleep disorders include insomnia, narcolepsy, and sleep apnea. ( Brain basics.) Insomnia is a Latin word for â€Å"no sleep†, is â€Å"a symptom, not a stand-alone diagnosis or a disease† .People that is affected by insomnia has the inability to fall asleep or maintaining sleep. (Insomnia overview). Common symptoms of insomnia include difficulty falling asleep; feel awake for a whole night; only can sleep for few hours per day; waking up frequently, and could not get back to sleep. There are many causes of insomnia. It can be caused by stress, anxiety. It may be related to substance use, such as alcohol, and caffeine. Behavior therapy is often part of any treatment for insomnia. For example: A healthy lifestyle can help to improve sleep quality, doing exercise is helpful in reducing stress. Provides examples of how/if any of sleep theories, and/or disorders apply to your life. I found a part time job as a store manager in my final year of college. It was hard to study at school during the day and lead employees to work in the night. Worries and tenseness lead me to insomnia. I felt that it is difficult for me to fall asleep in late night, and sometimes when I awake, I still felt tired and dizzy. Lack of enough sleeps cause me became moody, such little things would fire me up. I have to take sleeping pills to get to sleep, but it would not take effect for long term use. Learning to relax helped me sleep better and feel better. It is simple, using scented candles at home to create a comfortable area, take a bath and listen to the music.

Siddhartha and The Razor’s Edge Essay -- Essays Papers

Siddhartha and The Razor’s Edge The book Siddhartha and the movie The Razor’s Edge are two similar yet different stories. Each these two works explore man’s search for truth, self, and life’s true meaning. The main characters of these stories are very different people, yet they are in search of similar goals. The main character of Siddhartha is Siddhartha. The main character of The Razor’s Edge is Larry Darryl. Larry and Siddhartha go through several stages of their lives, which range from rich to poor and back again. Siddhartha was a Brahmin’s son, of the upper class in India. He is loved throughout his community. He is revered by all that knows him. He spends his day in meditation and thought. He brings joy to all, but in his heart & soul he isn’t happy. He feels that he can learn any more from the wise men of his village because he has acquired all of their knowledge and they don’t know everything. Most importantly they do not know Atman. A group of Samanas enters his village and intrigues him. He decides to leave his village to become a Samana. He tells his best friend Govinda and he decides to come too, but first Siddhartha must tell his father. He goes one day to tell his father, but his father won’t allow it. Siddhartha stands in his father all night until his father lets him go. When Siddhartha and Govinda join they began to learn their â€Å"tricks.† Siddhartha lived without possessions or a home. He learned to fast, think, and wait. He began exiting his body through meditation and entering objects and animals. Soon he realizes that he must leave because they are only learning to escape pain (Self), and they can’t teach him any more. When he and Govinda leave Govinda tells Siddhartha of Gotama (the enlightened one) and they go to see him. When Govinda leaves he tells the leader of the Samanas and he becomes angered. Siddhartha hypnotizes (a trick that he learned from the Samanas) the leader and he allows them to leave. They find Gotama and all of his followers in Jetavana grove. They are taken by his enlightened aura. After hearing him speak Govinda swears allegiance to Gotama. Siddhartha takes everything that Gotama says to heart, but realizes that he must follow his own path. Siddhartha begins to look at the world differently. He isn’t concerned with the other realm he begins to focus on the world as it is. ... ... you live your life there is no earthly reward, he then goes back to America. Each story is it’s own yet the same. Larry wants to feel fulfilled in life and he is searching for a way to do so. Siddhartha wants to become enlightened. Each trekked through India searching for answers. Larry and Siddhartha were both of the upper class. Both men were loved by all who came into contact with them. They both forged special relationships with women living unholy lives. Each walked out on their respective lives in search of truth. Both men reduced their living standards by freewill at one point in their lives. Certain teachers/guides have helped them find enlightenment. Each man learned and practiced a form of meditation. The two men were very similar and were after similar goals, they just took different paths. The Razor’s Edge and Siddhartha are two works that take you on life journeys. I really didn’t see any similarities the first time I saw the movie, but the next time I watched it I really noticed the similarities. In the end they both found enlightenment in some way. Larry realized there were no rewards in life and Siddhartha became Buddha.

Philippine Daily Inquirer

â€Å"The Philippine Daily Inquirer† I. Introduction Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2. 7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages, it is also the country’s most trusted source of hard-hitting news and countless exposes. Distinguished by award-giving bodies like the Catholic Mass Media Awards, Jaime Ongpin Awards for Investigative Journalism and Anvil Awards, it is the Philippines’ most awarded broadsheet with over 200 awards and citations. Besides being the country’s leading journalistic voice, the Inquirer is also strongly committed to social responsibility and has taken an active role in various socio-civic programs. Its business savvy and social conscience have been recognized with the Agora Award for Outstanding Marketing Company of the Year in 1998, Anvil Award of Merit for its participation in Tabang Mindanaw and Gold Quill Award of Excellence for Economic, Social and Environmental Development in 2003. It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. It won a special citation from the Catholic Mass Media Awards for its environmental initiatives and a Gold Quill Award of Excellence for its youth readership program. Its meaningful goal of making a difference in the everyday life of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the country’s no. 1 newspaper, the Philippine Daily Inquirer will remain steadfast in its commitment to bring â€Å"Balanced news, fearless views† to readers when and where it matters. II. History The Philippine Daily Inquirer was born in the last days of 1985. Like its predecessors, the Mr. and Mrs. Special Edition and the weekly Philippine Inquirer, it was to play an important role in helping bring about chronicling the historic EDSA revolution. The Sandiganbayan on December 2, 1985 acquitted all 25 soldiers and a civilian accused in the Aquino-Galman double murder case. At about the same time, President Ferdinand E. Marcos called for a snap presidential election. Ms. Corazon C. Aquino, widow of Sen. Benigno S. Aquino Jr. , was soon nominated by the opposition to run against Marcos. A strong demand then arose for a credible alternative broadsheet that would compete with the three national dailies controlled by the government. Mrs. Eugenia D. Apostol, Chair of Mr. & Ms. Publishing Co. , and a group of media people organized the INQUIRER to meet the demand for a credible broadsheet. The group headed by Mrs. Apostol wanted to have a newspaper that was truly independent, free from the influence of interest groups. The INQUIRER started publishing with less than P1 million in seed money, its maiden issue, published on December 9, 1985, sold 30,000 copies. The first issue said that the INQUIRER would chronicle the times with candor and courage. The paper later adopted the slogan â€Å"Balanced News, Fearless Views. The new daily was housed in the dilapidated one-story Star Building on 14th and Railroad streets in Port Area, Manila. It was put out by 40 editors, reporters, correspondents, photographers and other editorial employees working in a 100 square meter newsroom. Columnist Louie Beltran was named its Editor-in-Chief. The INQUIRER's circulation increased as Ms. Aquino's campaign picked up. By January 1986 it was selling 100,000 copies and by February 1986, shortly before the election, it was selling more than 250,000 copies and circulation was continuing to climb beyond the 300,000 mark. After the EDSA Revolution, the circulation settled down, but the INQUIRER still ranked second among the top broadsheets with 175,000 paid copies daily. On June 27, 1986, the INQUIRER transferred to the former Madrid Restaurant on EDSA. The new president, Ms. Corazon C. Aquino, was the guest of honor at the inauguration. In its first year of operation, the Philippine Daily Inquirer, Inc. ranked 339th on the list of top 1,000 companies of the country. Since then it has been consistently on the list in 1988, 530th; in 1989, 467th; in 1990, 451st in 1991; 451st again; in 1992, 349th ; in 1993, 333rd; in 1994, 315th; and in 1995, 296th. Frederico D. Pascual, former assistant managing editor of the Daily Express, was named executive editor in February 1987, replacing Beltran. Pascual was appointed Editor-in-Chief two years later. On Sept. 22, 1987, two veterans in newspaper management joined the INQUIRER: Mariano B. Quimson, Jr. as president and Ben M. Pangilinan as Vice President for Marketing, it was also at that time that the INQUIRER received an additional capital infusion. In November of that year, the INQUIRER began setting up a modern electronic newsroom Today, the entire editorial and production operation of the INQUIRER is 100 percent computerized. On November 17, 1987 the INQUIRER moved again, this time to the BF Condominium on Aduana Street, Intramuros. It was in 1990 that the INQUIRER overtook the lead of another daily and became the country's biggest circulated broadsheet. This was validated by a circulation audit conducted by Sycip, Gorres and Velayo for the Print Media Audit Council which found that the INQUIRER had an average net paid daily circulation of 200,759 for the period of October 1989 to March 1990. Since that time the INQUIRER has consistently led in the circulation ratings. The BF Condominium building was damaged in the earthquake of July 1990. On January 5, 1991 the INQUIRER transferred to the YIC building on United Nations Avenue and Romualdez Street in Malate. On June 14, 1991, Leticia Jimenez Magsanoc, columnist and associate publisher, was appointed Editor-in-Chief. On January 26, 1994, Ms. Apostol, the INQUIRER founding chair, retired and Ms. Marixi R. Prieto took over her post. A group led by Eduardo Espiritu, former PNB president bought Ms. Apostol's shares in the company. Previously, a group headed by Ms. Prieto had bought into the Philippine Daily Inquirer, Inc. On Feburary 4, 1994, the PDI board of directors appointed Isagani Yambot as publisher. The INQUIRER transferred to its building on Chino Roces Street (formerly Pasong Tamo) corner Yague and Mascardo Streets in Makati City on January 5,1995, its printing press was installed earlier, only about 20 meters away from the office building. The INQUIRER is now the No. 1 newspaper in the country in terms of ciculation and readership. It has a daily average circulation of 250,000 and a Sunday circulation of 270,000. Based upon the Asia Research Organization's (ARO) trimedia survey, it is estimated that more than 2. million readers nationwide are now reading the INQUIRER. Of the INQUIRER'S 416 employees, 192 are with the editorial group and 224 with the business group. In addition to its 56 regular reporters based in Metro Manila, the INQUIRER has 90 provincial correspondents who cover the news throughout the country. It has four news bureaus in Baguio City (Northern Luzon), Legaspi City (South ern Luzon), Cebu City (the Visayas) and Davao City (Mindanao). To date, The Inquirer is the most awarded broadsheet. It's writers have been honored with over 100 awards and citations. It was chosen Newspaper of the Year by the Rotary Club of Manila in 1992 and was lone print media awardee in January 1995, during the visit of Pope John Paul II, when it was cited by the Catholic Mass Media Awards for Best News Reportage. In May 1997, it was again given the CMMA award (now the Lorenzo Ruiz Award) for its â€Å"pork barrel† series. It also received the Webby Award for its website (www. inquirer. net), and Agora award for Marketing Company of the Year, and in 1999, the grand prize of the 1998 Citibank Excellence in Journalism Award (Elena Torrijos) as well as an Anvil Award for Merit for its Tabang Mindanaw campaign in '98. In May 1998, Ben Pangilinan formally retired from the office and was succeeded by Alexandra P. Romualdez as president. The INQUIRER has come a long way from December 1985 when it started on a P1 million budget and enjoyed an initial circulation of 30,000. It is now the daily newspaper with the biggest circulation and readership. It is considered one of the most influential dailies in the country today. III. Mission, Vision, and Values The mission of the Philippine Daily Inquirer is to be the dominant, most respected and influential Philippine media organization for Filipinos here and abroad. Generally speaking, they want to be known having an important role in the society. Not only locally but to be acclaimed internationally. Their vision is focused on becoming a world-class processor of news and information, publishing the country's newspaper of record, informing and influencing our public, providing other excellent services and serving as a catalyst for social progress – all within the framework of a liberal democracy. And lastly, their corporate values which are focused on these things as follows: Excellence We uphold the highest standards in journalism and provide top-quality service to readers, advertisers and clients. We perform our roles to the best of our abilities and continuously seek to improve our expertise and skills. We strive to be reliable, accurate, efficient and effective in the delivery of our services and management of our finances. Integrity We abide by the principles of honesty, fairness and incorruptibility in our journalistic, business and interpersonal conduct. Through these, we establish our credibility and become worthy of the trust of our stakeholders. Editorial Independence We maintain the freedom to take a position regardless of external and internal pressure, ensure that we hear out all sides, decide responsibility without fear or favor, and respect independent thinking and freedom to express views and opinions. Responsibility We work for the betterment of our nation and strive to preserve and conserve resources in all our undertakings. Teamwork We respect and trust each member of the team and work harmoniously to achieve the organization's goals. Dynamism We continuously improve and respond to the changing needs of the environment, the market and the organization. We adopt an open-minded, forward-looking and proactive stance in meeting the challenges of the future. In upholding these values, we seek the guidance of Divine Providence to attain higher levels of development. IV. S. W. O. T. ANALYSIS This is an analysis which enumerates the strengths, weaknesses, opportunities and threats. Philippine Daily Inquirer has fully established a good name in the media industry. It is known as one of the best leading newspapers in the country. We have asked few people with regard to their opinion about the newspaper to determine its strengths and weaknesses. STRENGTHS †¢The main strength of PDI is their news paper Name. No matter where people live, almost everybody knows their news paper Name. †¢The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. †¢It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. †¢Following the principle of honesty, fairness and credibility when giving information. †¢One of the reputed news paper industries today. They have digital edition available to all readers. †¢Good reputation among customers. WEAKNESSES †¢PDI news paper is not readable by a commoner. †¢High cost structure. Not all people can afford the price of the news paper. OPPORTUNITIES †¢Aside from the internet (inquirer. net) and radio (radio inquirer) there is the opportunity for the famous publish er to go on television. †¢ As a medium, it helps to inform the general public to be aware of the latest events in the country in all aspects be it in the politics, showbiz, economy, etc.. Another thing is it emphasized quality news reporting which can bring up the mind of the people to think broader things in life. †¢It also helps the economy in terms of employment, as they hire people who qualify to their requirements. †¢ It plays a good competition in the media industry which can influence other media companies to perform a healthy and balance information to the public. THREATS †¢Because of the many forms of new media, people would not be interested anymore to subscribe to newspaper †¢Because of the majority of the Filipinos are uneducated, they tend to prefer to buy newspaper which are printed in tagalong. In terms of price, small media companies who print newspaper in tagalog are more affordable so they patronize more on them. †¢The computers and in ternet can affect the print media to boom the industry specifically the newspapers because they can also be read through the internet without buying them. †¢ If public would not patronize their newspaper chances would be more unemployment scenario if the company closes if they could not survive anymore. V. Competitors In the world of media, competition is never an outcast. Even television and radio stations are all aiming to be number one, and so as all the newspaper companies throughout the country. Philippine Daily Inquirer is only one of those competing newspaper companies. One of the most famous newspapers in the country is the Manila Bulletin. The Manila Bulletin (also known as the Bulletin and previously known as the Manila Daily Bulletin and the Bulletin Today) is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as â€Å"The Nation's Leading Newspaper†, which is its official slogan. Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times. Its name was changed from Bulletin Today on March 12, 1986. It was originally owned by a Swiss expatriate named Hans Menzi. The Manila Bulletin survived the Martial law era of President Ferdinand Marcos for propaganda purposes. The newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin Publishing Corporation (the paper's controlling company), also owns the Manila Hotel, Centro Escolar University and Euro-Phil Laboratories. The company has been listed on the Philippine Stock Exchange since 1990, and had revenues of approximately US$45 million in 2004. Besides its flagship it publishes two other daily tabloids, Tempo and Balitia, as well as nine magazines such as thePhilippine Panorama, Bannawag, Liwayway, Bisaya and a host of other journals in English, Tagalog,Cebuano and other Philippine languages. Another newspaper that is reigning in the media organization today is the Philippine Star. The Philippine Star is a daily English-language broadsheet newspaper based in Manila and circulated nationwide in the Philippines. Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong and Saudi Arabia. It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with other Philippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47. percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47. 3 percent of the market, up from 35. 7 percent the previous year. A separate survey by the Nielsen Media Research – Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion's share of advertising expenditure among all other Philippine broadsheets. It reports P2. 97 billion worth of advertising went to the Philippine Star, followed by P2. 8 billion for the Philippine Daily Inquirer, and P1. 35 billion for the Manila Bulletin. All of the leading newspapers today already have many similarities today. It only depends on how they market themselves to prove that they are better than anybody. Some of the other newspapers gaining prestige today are Manila Times, Business Mirror, Manila Tribune and many more. VI. Recommendation Philippine Daily Inquirer has already done all the best to establish their good name and image in the media industry. Based on the analysis that we did, I would like to focus more on the suggestions to improve their weaknesses and make it become part of the strength. We have stated in the weaknesses that Philippine Daily Inquirer is not readable by a commoner and it is something that seems to be a high cost structure. We would like to recommend to the company to have a Filipino version of the newspaper written in the native language so it is easier for all types of readers to understand the content and meaning. Make it friendlier to all readers. Because today, not all Filipinos are able to understand the English language and most of them belong to the middle and average classes only. Even those who are really capable of reading in the English language are not becoming interested in newspapers written in English simply because it needs a little more of effort to fully understand. When it comes to the high cost structure, we would like to recommend to the company to lessen the pages. As one of the readers of their newspaper, we find it a little too hard to understand and our interests focus only in one page or two. We don’t really like reading all of the pages of the paper. Another suggestion, make it more attractive. Just like with the advertisements of products, make it pleasing for the eyes of their readers. Also make it more affordable for the Filipino people. Media Management and Marketing Group Members: Montereza A. Veloria Natasha Kate Mendoza Ma. Theresa Cambel Carylle Estrella Charles Aguilar Monday/Thursday 6:00 pm to 7:30 pm Professor Dino Cantal