Relationship Marketing in Lenovo Essay Example | Topics and Well Written Essays - 4000 words

Relationship Marketing in Lenovo - Essay ExampleThis facilitated the organisation to build great portion of loyal customers in domestic along with international business markets.Relationship merchandise is the association prevailing between the sellers and the buyers in the context of selling any product and/or service. It is also regarded as the trust and belief persisting amid the customers and the employees of an organisation, which eventually grows a long-term relationship between them (Sphan, 2015). It has been argued that relationship marketing is not only limited between the customers and the employees of an organisation, but also amid every stakeholder of an organisation. Relationship marketing is of extreme value from the perspective of an organisation, as it is long perpetual and difficult to be imitated as well as destroyed by the competitors (Angeles & Nath, 2003).Relationship marketing is reckoned to be a Customer Relationship Management (CRM) Strategy, which tends t o back up long lasting and strong connection between a brand and a customer.This results into generating repetitive sales by collecting relevant information from the authorization customers and encouraging word-of-mouth promotion (Brink & Berndt, 2008). On a further note, the other purposes of relationship marketing be to create repeated sales and most significantly endorsing word-of-mouth promotion among others. In relationship marketing,buying patterns, customer profileand history ofcontactsaremaintainedin asalesdatabase (Rai, 2012). Moreover, account executives are also recruited in order to fulfil theneedsand demands of the High Net worth Individual (HNI) clients and maintain effective relationship with them in order to generalize maximum profits. Such clients or the executives also have the opportunity to cross sell different products of the organisations (Bidgoli, 2010). Moreover, maintaining