Presentation of Business Plan for Distance Learning Company Essay

Presentation of Business Plan for Distance Learning Company - Essay Example Moreover, the potential competitors will be identified. As evidenced by the increasing sales of distance learning companies, the steadily growing demand for distance learning products and services in light of the advent of modern technology coupled with the changing lifestyle will be emphasized. The second part will be comprised of the marketing plan. For this section, the strategy pertaining to how to differentiate the products and services the company will be offering to the market will be discussed. More importantly, product samples and service packages will be elaborated on. Differentiation of offerings will be done in terms of adopting a pricing scheme that will suit the budget of targeted clients. It will be highlighted that the company will design and price the said packages competitively. In order to illustrate this point, comparison of the company's packages and corresponding prices to the identified competitors will be shown. To promote the company and its product and service packages, the advertising program will also be discussed. The final section is the discussion of the financial aspect of the company I will be establishing.